Friday, 30 April 2010

Culture.
Each individual person is brought up in a different culture. There are many similar cultures but it’s the roles that you play in those cultures that make each person different and unique.
“The values, attitudes, beliefs, ideas, artefacts, and other meaningful symbols represented in the pattern of life adopted by people that help them interpret, evaluate and communicate as members of society”.
(Brassington and Pettitt, 2007)

THE INDIVIDUAL.
· Family roles
· Social role
· Gender roles
· Work role
· Language
· Values
· Beliefs
INSTITUIONS.
· Political
· Legal
· Religious
· Educational
SOCIETAL ENVIROMENT
· The media
· Marketing and advertising
· The arts
· Fashion
· Technology
· Employment types/patterns

(Brassington and Pettitt, 2007)
There are all sorts of cultures such as family culture, popular culture, media culture and more. It’s the culture that you represent that determines the sort of person you are. Some cultures such as Indian culture a wedding ceremony will take three days and in Christianity a wedding ceremony is one day long. This is due to the backgrounds and traditions of each culture.

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