Gender difference in buyer behaviour

This is where the difference in gender has a say on what the customers preferences are for example, a female shopper would like to shop at Primark, Top Shop and River Island whereas a male would prefer to shop at Sports Direct, JD Sports and Footlocker. The difference in gender results in differences in preferences. Although this is not the case all the time it is more often than not. When shopping males tend to see something they like, check the size and then purchase without trying the item on. Females on the other hand want to know more, they will try on the item and then want something that matches. They will take into consideration the price where males will just buy if they have enough money.

For a short video on gender difference in buyer behaviuor click on the following link,
http://http//www.youtube.com/watch?v=-hpct8u059M.,hgj[pl